AI Insights · Timothy · January 2025
Top 5 Social Apps Performance in Israel: Q4 2024
Explore the trends of the top social apps in Israel during Q4 2024, highlighting their downloads, revenue, and active user metrics.
In the fourth quarter of 2024, social apps in Israel showed varying trends in downloads, revenue, and active user engagement, according to Sensor Tower data.
TikTok - Videos, Shop & LIVE demonstrated a consistent rise in weekly revenue, starting from approximately $295K and peaking at $379K by the end of December. Weekly downloads fluctuated but remained robust, averaging around 28K. Active users saw a gradual decline, ending the quarter at approximately 2.4M.
Facebook experienced stable weekly downloads, reaching a peak of about 25K in mid-December. Revenue showed slight variations, averaging around $8K weekly, while active users maintained a steady presence, closing the quarter at approximately 4.6M.
Instagram maintained consistent weekly downloads, peaking at around 23K towards the quarter's end. Revenue was fairly stable, fluctuating around $28K weekly, and active users remained strong, ending at approximately 3.1M.
Threads saw a notable increase in downloads, reaching up to 26K in mid-November. Although revenue data was not available, active users exhibited growth, peaking at about 721K in early December.
Me - Caller ID & Spam Blocker showed a steady increase in revenue, peaking at $35K in early December. Downloads also increased, with a peak of 12K in late October, and active users rose significantly, reaching over 1.5M by the end of the quarter.
These insights offer a glimpse into the dynamic social app landscape in Israel, with more detailed analyses available from Sensor Tower.
